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Why Gen Z Can Make or Break a Brand
If there is one thing brands fear and love at the same time, it is Gen Z. This generation has the power to make a random product go viral in one night or completely destroy a brand in a twenty second TikTok. What makes Gen Z different is not just the platforms they use, but…
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Why Good Design Matters More Than People Think
One thing I have learned while studying digital marketing is that design is not just about making something pretty. It decides whether someone stays on a website for ten seconds or two minutes. Even small design choices shape how people feel about a brand, and most of the time, we do not even realise it.…
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How Digital Marketing Will Be Relevant to My Future Career
Digital marketing is becoming one of the most important skills for almost every industry, and I know it will shape my future career no matter which direction I go. Every brand today relies on digital channels to reach people, build relationships, and create meaningful engagement. Whether I work in branding, strategy, social media, or even…
