A little about who I am and how I work.
I am a marketing creative who enjoys blending strategy, communication, and design to bring ideas to life.
I focus on understanding people, creating clear messaging, and shaping thoughtful, modern marketing work that feels simple and effective.
My path has been shaped by curiosity and a genuine interest in how people think and feel. Through my experiences in retail, restaurants, design, and marketing for small businesses, I learned that meaningful work begins with understanding people and the stories that move them.
Today, I focus on creating work that brings together strategy, creativity, and clear communication. I enjoy shaping visuals, messages, and ideas in ways that feel intentional and effective.
My approach is simple and detail driven. I listen, observe, research, and use intuition to guide how I create. I am inspired by clarity, color, culture, and the small details that influence how people connect with a brand.
My Journey.
RETAIL & HOSPITALITY
My journey began in the world of customer service.
Working as a server, host, cashier, and front-end associate taught me how to communicate, multitask, and understand people. These experiences became the foundation of everything I do in marketing today.
CREATIVITY & FREELANCING
My interest in design started early. In high school,
I began experimenting with making logos and helping small businesses with simple branding needs. Over time, I expanded into freelance projects where I created visuals, designed promotional material, and learned how design shapes the way people perceive a brand.
DIGITAL MARKETING
As I explored more creative roles, I realized how much I enjoyed strategy as much as design. That led me to dive deeper into digital marketing, analytics, SEO, customer experience, and campaign development. Through college courses, certifications, and project work, I built a strong foundation in both creative and analytical skills.
SOCIAL IMPACT & STORYTELLING
Working on marketing plans for purpose-driven organizations such as Kasandy and Mamas for Mamas helped me discover my passion for storytelling that creates real-world impact. These projects showed me how marketing can support communities, elevate voices, and bring meaningful change.
PORTFOLIO BUILDING & BRAND DEVELOPMENT
From building websites and creating social media strategies to designing campaign assets and presentations, I developed a diverse skill set across branding, design, and digital strategy. Each project helped me refine my approach and understand how brands connect with audiences in a genuine way.
